When you first build your website, you’re always told to focus on your SEO. Honestly, it’s not a bad strategy at all. Creating content and links are incredibly important to driving organic traffic to your website. However, SEO takes time, especially with new domains. How are you going to get traffic to your website?
Thankfully, there are many other strategies you can consider other than SEO. One again, we can’t stress enough how important SEO is for your business, but you’ll need other strategies paired with SEO to maximize your success. It’ll also help easy the wait it takes for Google to trust a new domain. We’ll show you how to get traffic on your website other than SEO.
The Importance of Website Traffic
Before we explain how to get traffic, we must explain why it’s important to get traffic. The most obvious reason is because conversions come from traffic. Getting more people to your site means you have a better chance to get conversions – it’s the law of averages.
However, there are more long-term benefits to driving more traffic to your website. By getting people to your site and engaging, they’re building trust with your brand. It’s important to note as an entrepreneur that you’re selling yourself/your brand just as much as a product or service. How do you do that?
Trust. Trust is the key to selling your company. You do that with an informative website, helping answer questions even if the user isn’t looking to purchase at that time and being memorable. The more eyes you get on your website, the more trust you’re building. The more trust you build, the more conversions you’ll have.
1. Pay Per Click Is a Surefire Way to Draw Converting Traffic to Your Website
One of the most popular digital marketing strategies to pair with SEO is pay per click (PPC). Pay per click is advertising through Google Ads, Bing Ads and other search engines. You bid on specific keywords to be ranked on the first page. You only pay if someone clicks on your add – hence the name pay per click.
Why is pay per click such a strong strategy? First, you’re in control over where your website ranks. As long as you do your keyword research and have the budget, you have complete control over your ads. You can also track your performance, split test ads and change bidding strategies easily to maximize your conversions.
Speaking of conversions, PPC is a conversion focused strategy. You know exactly what people are searching and, if you choose buying focused keywords to bid on, you know their intentions. Think of it like getting a warm lead – now you have to sell them. You do this by creating a conversion focused page. You make it easy for the user to give you their money and answer any major questions that have. The page must be simple and focused, different than most pages on your website. These landing pages shouldn’t be indexed by the search engines and can only be accessed through your PPC ads. This strategies will complement your SEO greatly.
2. There Are Several Strategies You Can Try With Social Media
Social media is an entirely different animal. Many people fear social media sites because it gives users access to attack your brand. However, if you use social media properly, it can greatly benefit your brand and even increase traffic to your website.
There are several different avenues you can take your social media accounts. The first is treating it like companies such as Arby’s Moonpies and Wendy’s. Their accounts are fun, interactive and even a little edgy. Many users may forget that these are companies and not social media influences. This is a great way to give your company an identity and could even get new people to check out your website.
Organic social media is hard to control, but there are paid strategies to make sure your ads get in front of the right eyes. These ads can drive more people to your website. The key is to make sure you’re targeting the right demographics. The great thing about sites like Facebook and Twitter is that they collect a ton of information from their users. You can target based on location, interest, career, education level, friends and so much more. You can greatly target your ads to be served to exactly who you want.
3. Email Marketing Is a Great Way to Draw More Traffic to Your Website
Email marketing is a great way to draw more people to your website easily. Most people think, “Who’s going to open these emails anyway. I don’t open my promotional emails”. That’s not the right mentality to have – email marketing is a great way to get people to your website, even high converting traffic.
Most of the times, email marketing is used as a remarketing tools. You’ve received their email address some how and now you’re hitting them way an email to stay in their face. However, there’s another way to use email marketing. You can purchase marketing lists from companies that have huge databases of email addresses. This is like telemarketing with email addresses and you can end up seeing a much more traffic to your website.
4. Traditional Advertising (TV, Radio, Billboard) Can Help Your Digital Efforts
Many digital marketers scoff at the idea of traditional marketing. It’s 2019, who actually watches commercials, listens to the radio or read billboards. Believe it or not, many people do and can work hand-in-hand with your digital efforts to draw more traffic to your website.
Advertising your website on tv, radio and billboards will absolutely help draw people to their website. Chicago based companies like Emperor and Feldco have a reputation with their commercials and jingles. THis form of advertising still have a strong effect on older generations and should be considered.
For the younger generations, commercials and billboards are still an option – you just need to look in different places. Banner ads on other websites and YouTube ads are options that operate similarly to traditional marketing but target a younger demographic.
5. Create Engaging Video Content Directing People to Your Website
With sites like YouTube and Facebook, you have options to create video which is a great way to drive traffic to your website. Having engaging video content does so much more for your brand than images and text ever could. That audio plus visual medium is a great way to drive home your branding and encourage people to visit your website.
Get More Traffic on Your Website with These Strategies
Getting more traffic on your website is key to improving your conversions and trust. While SEO is a great strategy, you need to have other strategies to help supplement it (SEO takes time and sometimes your can’t wait). How do you get traffic on your website other than SEO?
From PPC to email marketing to traditional marketing, you have many different options at your disposal. These strategies are a great way to help completement your SEO efforts and will help drive more traffic to your website. Some strategies such as PPC and social media marketing could even help your conversion numbers go up. Hopefully, you learned how you can get more traffic on your website other than improving your SEO.