B2B Client Referrals: Active Solicitation

EO Member Roundtable: Activating B2B Referrals

In B2B professional services referrals are the highest converting lead source. The borrowed trust a client provides when making an introduction moves from a cold lead to warm like few other activities.

This roundtable is NOT expert lead, but a time for members to come together and share what has worked, or not worked, to increase top line revenue through referrals.

• Simply doing a good job and being friendly
• Enterprise / referral programs
• Ad hoc thank you gifts
• Actively asking for referrals: when and how, targeted or generic?
• Etc.

A sharing of ideas, experiences, and opinions.

 Attendees: EO Members, Accelerators, Prospects, Elumni